Business Organization and communication  (DTI)

Business Organization and communication (DTI)

Business communication encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.

Media channels for business communication:

1. Internet
2. Print media
3. Radio
4. Television
5. Ambient media
6. Word of mouth.

Business communication focuses primarily on achieving goals/aims and, in the case of a public company or organization, increasing dividends of shareholders[2]

Business communication is a common topic included in the curricular of Undergraduate and Master's degree programs at many colleges and universities.