DIIT-NU-BBA-20th Batch: Introduction to Business

This course provides students with an insight as to how a business is managed. It will enable students to gain a better understanding of what business arena is all about, how a business operates and which business functions are needed in any business enterprise. The course will focus on business systems, workforce demographics, social responsibility, business ethics, forms of business organizations, entrepreneurship, small business and franchise systems, management processes, human resource management, marketing management, business finance, business decision‐making, MIS and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy. The objective of the course is to introduce students to the basic steps required to plan, start and run a business by having them actually do all of these things that are part of a startup.